Customer insights: how managers use market research data to generate product ideas

Sakellariou, E., Karantinou, K. and Goffin, K. (2014) Customer insights: how managers use market research data to generate product ideas. In: 21st International Product Development Management Conference (IPDMC): “Innovation through Engineering, Business & Design”; 15-17 Jun 2014, Limerick, Ireland. ISSN (print) 1998-7374

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Item Type: Conference or Workshop Item (Paper)
Event Title: 21st International Product Development Management Conference (IPDMC): “Innovation through Engineering, Business & Design”
Organising Body: European Institute of Advanced Management Studies, University of Limerick
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Evdokia Sakellariou
Date Deposited: 21 Mar 2018 11:50
Last Modified: 22 Mar 2018 16:56
URI: http://eprints.kingston.ac.uk/id/eprint/40848

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