Examining the decoy effects in brand positioning

Boatswain, M.L., Kalafatis, S.P. and Hand, C. (2015) Examining the decoy effects in brand positioning. In: 3rd International Conference on Contemporary Marketing Issues (ICCMI) 2015; 30 Jun - 02 Jul 2015, Kingston upon Thames, U.K..

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Item Type: Conference or Workshop Item (Paper)
Event Title: 3rd International Conference on Contemporary Marketing Issues (ICCMI) 2015
Organising Body: Kingston University, Alexander Technological Educational Institute of Thessaloniki (ATEI)
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Marvyn Boatswain
Date Deposited: 15 Jan 2018 13:10
Last Modified: 15 Jan 2018 13:10
URI: http://eprints.kingston.ac.uk/id/eprint/40489

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