The roles of brands revisited

Dall'Olmo Riley, Francesca (2016) The roles of brands revisited. In: Baker, Michael J. and Hart, Susan, (eds.) The marketing book. 7th ed. Abingdon : Routledge. pp. 394-414. ISBN 9780415703772

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Item Type: Book Section
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Faculty of Business and Law (until 2017)
Depositing User: Francesca Dall'olmo Riley
Date Deposited: 26 Apr 2016 15:40
Last Modified: 26 Apr 2016 15:40

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