Singh, Jaywant, Quamina, La Toya and Kalafatis, Stavros P. (2016) Strategic brand alliances : research advances and practical applications. In: Dall'Olmo Riley, Francesca , Singh, Jaywant and Blankson, Charles, (eds.) The Routledge companion to contemporary brand management. Abingdon, U.K. : Routledge. pp. 120-135. ISBN 9780415747905
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Official URL: https://www.routledge.com/products/9780415747905
| Item Type: | Book Section |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013) |
| Depositing User: | Jaywant Singh |
| Date Deposited: | 24 Apr 2016 15:33 |
| Last Modified: | 25 Sep 2017 09:28 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/34980 |
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