The variability of attitudinal repeat-rates

Dall'Olmo Riley, F., Ehrenberg, A.S.C, Castleberry, S.B., Barwise, T.P. and Barnard, N.R. (1997) The variability of attitudinal repeat-rates. International Journal of Research in Marketing, 14(5), pp. 437-450. ISSN (print) 0167-8116

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Item Type: Article
Additional Information: This work was supported by the Economic and Social Research Council.
Uncontrolled Keywords: attitude, commitment, loyalty, attitude beliefs, brand-specific, brand-loyalty, attitudinal repeat-rates, beliefs
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Kim Forbes
Date Deposited: 10 Nov 2008
Last Modified: 03 Feb 2012 08:21

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