Internet advertising effectiveness: the effect of design for click-through rates for banner ads

Robinson, Helen, Wysocka, Anna and Hand, Chris (2007) Internet advertising effectiveness: the effect of design for click-through rates for banner ads. International Journal of Advertising, 26(4), pp. 527-541. ISSN (print) 0265-0487

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Christopher Hand
Date Deposited: 21 Aug 2008
Last Modified: 18 Apr 2015 13:46
DOI: https://doi.org/10.1080/02650487.2007.11073031
URI: http://eprints.kingston.ac.uk/id/eprint/3385

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