Factors affecting the pursuit of standards: a theoretical framework

Riley, Debra (2007) Factors affecting the pursuit of standards: a theoretical framework. The Marketing Review, 7(2), pp. 139-154. ISSN (print) 1469-347X

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Debra Riley
Date Deposited: 19 Sep 2014 11:25
Last Modified: 19 Sep 2014 11:25
DOI: https://doi.org/10.1362/146934707X198858
URI: http://eprints.kingston.ac.uk/id/eprint/29144

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