Items where Kingston Author is "Pollard, Mike"
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Number of items: 2.
Kalafatis, Stavros P, East, Robert, Pollard, Mike and Tsogas, Markos H. (1999) Green marketing and Ajzen's theory of planned behaviour: a cross-market examination. Journal of Consumer Marketing, 16(5), pp. 441-460. ISSN (online) 0736-3761
Pollard, Mike (2000) Environmentally friendly products: a comprehensive model of consumer buying behaviour. (PhD thesis), Kingston University.