Items where Kingston Author is "East, Robert"

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Number of items: 8.

Article

East, Robert, Romaniuk, Jenni, Chawdhary, Rahul and Uncles, Mark (2017) The impact of word of mouth on intention to purchase currently used and other brands. International Journal of Market Research, 59(3), pp. 321-334. ISSN (print) 1470-7853

East, Robert, Uncles, Mark D., Romaniuk, Jenni and Lomax, Wendy (2016) Validation and sufficiency. European Journal of Marketing, 50(3/4), pp. 661-666. ISSN (print) 0309-0566

East, Robert (2016) Bias in the evaluation of research methods. Marketing Theory, 16(2), pp. 219-231. ISSN (print) 1470-5931

East, Robert, Uncles, Mark D, Romaniuk, Jenni and Lomax, Wendy (2016) Improving agent-based models of diffusion. European Journal of Marketing, 50(3/4), pp. 639-646. ISSN (print) 0309-0566

East, Robert, Uncles, Mark D., Romaniuk, Jenni and Lomax, Wendy (2016) Social amplification : a mechanism in the spread of brand usage. Australasian Marketing Journal, ISSN (print) 1441-3582 (Epub Ahead of Print)

East, Robert, Uncles, Mark, Romaniuk, Jenni and Dall'Olmo Riley, Francesca (2015) Factors associated with the production of word of mouth. International Journal of Market Research, 57(3), pp. 439-458. ISSN (print) 1470-7853

East, Robert, Uncles, Mark D., Romaniuk, Jenni and Hand, Chris (2013) Distortion in retrospective measures of word of mouth. International Journal of Market Research, 55(4), pp. 477-486. ISSN (print) 1470-7853

Book

East, Robert , Wright, Malcolm and Vanhuele, Marc, eds. (2013) Consumer behaviour: applications in marketing. 2nd ed. London, U.K. : Sage Publications Ltd. 337p. ISBN 9781446211236

This list was generated on Tue Oct 17 04:37:20 2017 BST.