Items where Kingston Author is "Anderson, Mark"
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Number of items: 3.
Anderson, Mark and Martins da Silva, Peter (2015) Evaluations of co-brands: a two-country comparison. Expert Journal of Marketing, 3(2), pp. 51-61. ISSN (online) 2344-6773
Anderson, Mark (2015) Examining the impact of add-on product features as an inferential cue. Journal of Accounting & Marketing, 4(1), ISSN (online) 2168-9601
Conference or Workshop Item
Riley, Debra and Anderson, Mark (2015) The impact of music pleasantness and fit on advertising attitudes for low and high involvement consumers. In: Marketing and Business Development (MBD) International Conference 2015; 25-27 Jun 2015, Bucharest, Romania. ISSN (online) 2344-5130