Consumer response to line extensions: trial and cannibalisation effects

Lomax, Wendy and McWilliam, Gil (2001) Consumer response to line extensions: trial and cannibalisation effects. Journal of Marketing Management, 17(3-4), pp. 391-406. ISSN (print) 0267-257x

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Item Type: Article
Uncontrolled Keywords: new products
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Anna Englund
Date Deposited: 16 May 2007
Last Modified: 03 Dec 2009 11:09
URI: http://eprints.kingston.ac.uk/id/eprint/834

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