Understanding what drives the purchase decision in pension and investment products

Gough, Orla and Nurullah, Mohamed (2009) Understanding what drives the purchase decision in pension and investment products. Journal of Financial Services Marketing, 14(2), pp. 152-172. ISSN (print) 1363-0539

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Item Type: Article
Research Area: Accounting and finance
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Accounting and Finance) (until July 2013)
Depositing User: Mohamed Nurullah
Date Deposited: 06 Oct 2009 15:30
Last Modified: 01 Dec 2009 09:58
URI: http://eprints.kingston.ac.uk/id/eprint/6572

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