Malone, Elizabeth (2009) Personal Services: how information services can support the university's marketing strategy through Web 2.0 and beyond. In: Umbrella 2009; 14th - 15th July 2009, University of Hertfordshire, Hatfield, U.K..
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Abstract
Reviewing the challenges of web personalisation and how universities can use this and other Web 2.0 facilities to maintain communication with prospective students. Using Kingston University's Getting Ready site applicant portal project as a case study, the effectiveness of such tools is reviewed.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Research Area: | Library and information management |
| Faculty, School or Research Centre: | Services and Administration > Information Services |
| ID Code: | 6104 |
| Deposited By: | Elizabeth Malone |
| Deposited On: | 13 Aug 2009 10:50 |
| Last Modified: | 13 Aug 2009 10:50 |
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