Personal Services: how information services can support the university's marketing strategy through Web 2.0 and beyond

Malone, Elizabeth (2009) Personal Services: how information services can support the university's marketing strategy through Web 2.0 and beyond. In: Umbrella 2009; 14th - 15th July 2009, University of Hertfordshire, Hatfield, U.K..

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Abstract

Reviewing the challenges of web personalisation and how universities can use this and other Web 2.0 facilities to maintain communication with prospective students. Using Kingston University's Getting Ready site applicant portal project as a case study, the effectiveness of such tools is reviewed.

Item Type: Conference or Workshop Item (Paper)
Event Title: Umbrella 2009
Research Area: Library and information management
Faculty, School or Research Centre: Services and Administration > Information Services (until Aug 2013)
Depositing User: Elizabeth Malone
Date Deposited: 13 Aug 2009 09:50
Last Modified: 16 Jul 2012 21:48
URI: http://eprints.kingston.ac.uk/id/eprint/6104

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