Personal Services: how information services can support the university's marketing strategy through Web 2.0 and beyond

Malone, Elizabeth (2009) Personal Services: how information services can support the university's marketing strategy through Web 2.0 and beyond. In: Umbrella 2009; 14-15 Jul 2009, Hatfield, U.K..

Abstract

Reviewing the challenges of web personalisation and how universities can use this and other Web 2.0 facilities to maintain communication with prospective students. Using Kingston University's Getting Ready site applicant portal project as a case study, the effectiveness of such tools is reviewed.

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