Blankson, Charles and Kalafatis, Stavros (1999) Issues and challenges in the positioning of service brands: a review. Journal of Product and Brand Management, 8(2), pp. 106-118. ISSN (online) 1061-0421
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Official URL: http://dx.doi.org/10.1108/10610429910266968
Abstract
| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Stavros Kalafatis |
| Date Deposited: | 05 Dec 2008 15:23 |
| Last Modified: | 03 Dec 2009 11:32 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/4189 |
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