Issues and challenges in the positioning of service brands: a review

Blankson, Charles and Kalafatis, Stavros (1999) Issues and challenges in the positioning of service brands: a review. Journal of Product and Brand Management, 8(2), pp. 106-118. ISSN (online) 1061-0421

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Abstract

Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Stavros Kalafatis
Date Deposited: 05 Dec 2008 15:23
Last Modified: 03 Dec 2009 11:32
URI: http://eprints.kingston.ac.uk/id/eprint/4189

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