Issues of creative communication tactics and positioning strategies in the UK plastic card services industry

Blankson, Charles and Kalafatis, Stavros (1999) Issues of creative communication tactics and positioning strategies in the UK plastic card services industry. Journal of Marketing Communications, 5(2), pp. 55-70. ISSN (print) 1352-7266

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Stavros Kalafatis
Date Deposited: 12 Dec 2008 14:48
Last Modified: 03 Dec 2009 11:32
URI: http://eprints.kingston.ac.uk/id/eprint/4185

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