Blankson, Charles and Kalafatis, Stavros (1999) Issues of creative communication tactics and positioning strategies in the UK plastic card services industry. Journal of Marketing Communications, 5(2), pp. 55-70. ISSN (print) 1352-7266
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Official URL: http://dx.doi.org/10.1080/135272699345662
| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Stavros Kalafatis |
| Date Deposited: | 12 Dec 2008 14:48 |
| Last Modified: | 03 Dec 2009 11:32 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/4185 |
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