Modelling makers and doers: applying a stochastic brand choice model to participation in creative arts

Hand, Chris (2017) Modelling makers and doers: applying a stochastic brand choice model to participation in creative arts. In: 16th International Colloquium on Arts, Heritage, Nonprofit and Social Marketing; 08 Sep 2017, Kingston upon Thames, U.K.. (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Event Title: 16th International Colloquium on Arts, Heritage, Nonprofit and Social Marketing
Organising Body: Academy of Marketing, Faculty of Business and Law: Kingston University
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Christopher Hand
Date Deposited: 25 Sep 2017 10:42
Last Modified: 25 Sep 2017 10:42
URI: http://eprints.kingston.ac.uk/id/eprint/39166

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