Micro charities’ use of unpaid assistance in the management of their marketing communications

Bennett, Roger and Kottasz, Rita (2017) Micro charities’ use of unpaid assistance in the management of their marketing communications. In: 22nd International Conference on Corporate and Marketing Communications (CMC 2017): Challenges of Marketing Communications in a Globalized World; 04-05 May 2017, Zaragoza, Spain. ISBN 9788494608209

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Item Type: Conference or Workshop Item (Paper)
Event Title: 22nd International Conference on Corporate and Marketing Communications (CMC 2017): Challenges of Marketing Communications in a Globalized World
Organising Body: University of Zaragoza
Additional Information: Paper appears in proceedings: Carlos Flavián-Blanco et al. (eds.), Challenges of Marketing Communications in a Globalized World, Proceedings of the 22nd International Conference on Corporate and Marketing Communications, University of Zaragoza, Spain, May 4-5, 2017, pp. 266-283.
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Anna Englund
Date Deposited: 22 Apr 2017 08:20
Last Modified: 08 May 2017 15:49
URI: http://eprints.kingston.ac.uk/id/eprint/38059

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