Management of unprofitable donors by UK fundraising charities

Bennett, Roger and Kottasz, Rita (2011) Management of unprofitable donors by UK fundraising charities. Journal of Customer Behaviour, 10(4), pp. 309-333. ISSN (print) 1475-3928

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Catherine Deere
Date Deposited: 15 Mar 2017 10:58
Last Modified: 15 Mar 2017 10:58
URI: http://eprints.kingston.ac.uk/id/eprint/37744

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