Do men see red and pay less? The effect of background colour and gender on offered payments

Hand, Chris and Rasmussen, Iselin (2016) Do men see red and pay less? The effect of background colour and gender on offered payments. In: Academy of Marketing (AM) Conference 2016: Radical Marketing; 4-7 Jul 2016, Newcastle, U.K..

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Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing (AM) Conference 2016: Radical Marketing
Organising Body: Academy of Marketing
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Faculty of Business and Law
Depositing User: Christopher Hand
Date Deposited: 19 Jan 2017 12:42
Last Modified: 19 Jan 2017 12:42
URI: http://eprints.kingston.ac.uk/id/eprint/36803

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