Social capital: a framework for innovative marketing pedagogy?

Anderson, Deborah, Avery, Barry and Lees, Rebecca (2016) Social capital: a framework for innovative marketing pedagogy? In: 45th European Marketing Academy (EMAC) Annual Conference: Marketing in the Age of Data; 24-27 May 2016, Oslo, Norway.

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Item Type: Conference or Workshop Item (Paper)
Event Title: 45th European Marketing Academy (EMAC) Annual Conference: Marketing in the Age of Data
Organising Body: European Marketing Academy
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Accounting, Finance and Informatics) (from August 2013)
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Deborah Anderson
Date Deposited: 17 Aug 2016 08:04
Last Modified: 17 Aug 2016 08:04
URI: http://eprints.kingston.ac.uk/id/eprint/35721

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