A new research agenda for business segmentation

Goller, Susanne, Hogg, Annik and Kalafatis, Stavros P. (2002) A new research agenda for business segmentation. European Journal of Marketing, 36(1/2), pp. 252-271. ISSN (online) 0309-0566

Full text not available from this archive.
Item Type: Article
Uncontrolled Keywords: market segmentation, modelling
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Anna Englund
Date Deposited: 03 Apr 2007
Last Modified: 03 Dec 2009 11:32
URI: http://eprints.kingston.ac.uk/id/eprint/357

Actions (Repository Editors)

Item Control Page Item Control Page