Consumer behaviour : applications in marketing

East, Robert, Singh, Jaywant, Malcolm, Wright and Marc, Vanhuele (2017) Consumer behaviour : applications in marketing. 3rd ed. London, U.K. : SAGE Publications Ltd. 368p. ISBN 9781473919495

Item Type:	Book
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Date Deposited:	27 Jun 2016 13:18
Last Modified:	04 Dec 2020 10:35
URI:	https://eprints.kingston.ac.uk/id/eprint/35379

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