Singh, Jaywant and Crisafulli, Benedetta (2016) " If only they were more caring " : the role of counterfactuals and emotions in customer coping with health service failures. In: 2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics; 19-23 Jul 2016, Paris, France.
Full text not available from this archive.| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Event Title: | 2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics |
| Organising Body: | Academy of Marketing Science |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013) |
| Depositing User: | Jaywant Singh |
| Date Deposited: | 05 Apr 2016 10:35 |
| Last Modified: | 11 Aug 2016 10:56 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/34859 |
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