The anatomy of conquest : Tesco versus Sainsbury

East, Robert and Hogg, Annik (1997) The anatomy of conquest : Tesco versus Sainsbury. Journal of Brand Management, 5(1), pp. 53-61. ISSN (print) 1350-231X

Item Type:	Article
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Date Deposited:	08 Aug 2008
Last Modified:	04 Dec 2020 10:55
URI:	https://eprints.kingston.ac.uk/id/eprint/3463

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