An investigation into the effect of questionnaire indentification numbers in consumer mail surveys

Blankson, Charles and Kalafatis, Stavros P. (1996) An investigation into the effect of questionnaire indentification numbers in consumer mail surveys. Journal of the Market Research Society, 38(3), pp. 277-284. ISSN (print) 0025-3618

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Item Type: Article
Uncontrolled Keywords: affecting response rates, respondents, behavior, design
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Kim Forbes
Date Deposited: 25 Sep 2008
Last Modified: 25 Sep 2017 09:25
URI: http://eprints.kingston.ac.uk/id/eprint/3425

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