Patterns of attitudes and behaviour in fragmented markets

Dall'Olmo Riley, Francesca, Rink, Lucy and Harris, Patricia (1999) Patterns of attitudes and behaviour in fragmented markets. Journal of Empirical Generalisations in Marketing Science, 4(3), pp. 62-91. ISSN (online) 1326-4443

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Kim Forbes
Date Deposited: 07 Aug 2008
Last Modified: 16 Jul 2012 21:47
URI: http://eprints.kingston.ac.uk/id/eprint/3409

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