The motivation to use the financial services of supermarkets

East, Robert, Higgins, R and Todd, S (1999) The motivation to use the financial services of supermarkets. Journal of Targeting, Measurement and Analysis for Marketing, 7(4), pp. 335-348. ISSN (print) 0967-3237

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Kim Forbes
Date Deposited: 05 Aug 2008
Last Modified: 03 Dec 2009 11:19
URI: http://eprints.kingston.ac.uk/id/eprint/3391

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