Error in retrospective word-of-mouth measurement

East, Robert, Uncles, Mark, Romaniuk, Jenni and Lomax, Wendy (2012) Error in retrospective word-of-mouth measurement. In: 41st European Marketing Academy (EMAC) Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers; 22-25 May 2012, Lisbon, Portugal. ISBN 9789897320040

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Item Type: Conference or Workshop Item (Paper)
Event Title: 41st European Marketing Academy (EMAC) Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers
Organising Body: European Academy of Marketing
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Margaret French
Date Deposited: 22 Mar 2016 15:50
Last Modified: 22 Mar 2016 15:50
URI: http://eprints.kingston.ac.uk/id/eprint/33707

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