Knowing me, knowing you. Aha. (Or not): the impact of personality type on response to advertising

Inglis, Debbie and Lomax, Wendy (2014) Knowing me, knowing you. Aha. (Or not): the impact of personality type on response to advertising. In: Academy of Marketing (AM) Conference 2014: Marketing Dimensions: People, Places and Spaces; 7-10 Jul 2014, Bournemouth, U.K..

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Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing (AM) Conference 2014: Marketing Dimensions: People, Places and Spaces
Organising Body: Academy of Marketing
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Margaret French
Date Deposited: 22 Mar 2016 12:38
Last Modified: 22 Mar 2016 12:38
URI: http://eprints.kingston.ac.uk/id/eprint/33662

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