Different strokes for different products: comparison of triggers of word-of-mouth between consumer durables and services

East, Robert and Lomax, Wendy (2015) Different strokes for different products: comparison of triggers of word-of-mouth between consumer durables and services. In: Academy of Marketing (AM) Conference 2015: The Magic in Marketing; 7-9 Jul 2015, Limerick, Ireland. ISBN 9781905952649

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Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing (AM) Conference 2015: The Magic in Marketing
Organising Body: Academy of Marketing
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Margaret French
Date Deposited: 08 Jan 2016 14:07
Last Modified: 08 Jan 2016 14:10
URI: http://eprints.kingston.ac.uk/id/eprint/33660

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