Justifying the ROI of social media investment in education

Benson, Vladlena and Morgan, Stephanie (2016) Justifying the ROI of social media investment in education. In: Information Resources Management Association, , (ed.) Social media and networking: concepts, methodologies, tools, and applications. Hershey, U.S. : IGI GLOBAL. pp. 491-503. ISBN 9781466686144

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Item Type: Book Section
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Accounting, Finance and Informatics) (from August 2013)
Depositing User: Vladlena Benson
Date Deposited: 25 Jan 2016 11:14
Last Modified: 25 Jan 2016 11:14
URI: http://eprints.kingston.ac.uk/id/eprint/32791

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