Benson, Vladlena and Morgan, Stephanie (2016) Justifying the ROI of social media investment in education. In: Information Resources Management Association, (ed.) Social media and networking: concepts, methodologies, tools, and applications. Hershey, U.S. : IGI GLOBAL. pp. 491-503. 3 ISBN 9781466686144
Official URL: http://dx.doi.org/10.4018/978-1-4666-8614-4.ch024
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