Creative in-store packaging cues: are consumers noticing?

Singh, Jaywant and Shukla, Paurav (2015) Creative in-store packaging cues: are consumers noticing? In: American Marketing Association (AMA) 2016 Winter Marketing Academic Conference: What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data; 26-28 Feb 2016, Las Vegas, U.S..

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Item Type: Conference or Workshop Item (Paper)
Event Title: American Marketing Association (AMA) 2016 Winter Marketing Academic Conference: What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data
Organising Body: American Marketing Association
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Jaywant Singh
Date Deposited: 13 Oct 2015 13:03
Last Modified: 01 Apr 2016 11:18
URI: http://eprints.kingston.ac.uk/id/eprint/32684

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