de Chernatony, Leslie, Harris, Fiona and Dall'Olmo Riley, Francesca (2000) Added value: its nature, roles and sustainability. European Journal of Marketing, 34(1/2), pp. 39-56. ISSN (online) 0309-0566
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Official URL: http://dx.doi.org/10.1108/03090560010306197
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | brands, value analysis, consumer attitudes, pricing, perception |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Sonja Rowan |
| Date Deposited: | 30 Jun 2008 |
| Last Modified: | 03 Dec 2009 11:57 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/3240 |
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