Added value: its nature, roles and sustainability

de Chernatony, Leslie, Harris, Fiona and Dall'Olmo Riley, Francesca (2000) Added value: its nature, roles and sustainability. European Journal of Marketing, 34(1/2), pp. 39-56. ISSN (online) 0309-0566

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Item Type: Article
Uncontrolled Keywords: brands, value analysis, consumer attitudes, pricing, perception
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Sonja Rowan
Date Deposited: 30 Jun 2008
Last Modified: 03 Dec 2009 11:57
URI: http://eprints.kingston.ac.uk/id/eprint/3240

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