The role of service type, familiarity, contact and internet experience when shopping online for services

Scarpi, Daniele, Dall'Olmo Riley, Francesca and Manaresi, Angelo (2007) The role of service type, familiarity, contact and internet experience when shopping online for services. In: Evanschitzky, Heiner and Gopalkrishnan, R. Iyer, (eds.) E-services: opportunities and threats. Wiesbaden, Germany : Deutscher Universitäts-Verlag. pp. 133-156. (Applied Marketing Science / Angewandte Marketingforschung) ISBN 9783835008014

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