Scarpi, Daniele, Dall'Olmo Riley, Francesca and Manaresi, Angelo (2007) The role of service type, familiarity, contact and internet experience when shopping online for services. In: Evanschitzky, Heiner and Gopalkrishnan, R. Iyer, (eds.) E-services: opportunities and threats. Wiesbaden, Germany : Deutscher Universitäts-Verlag. pp. 133-156. (Applied Marketing Science / Angewandte Marketingforschung) ISBN 9783835008014
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Official URL: http://dx.doi.org/doi:10.1007/978-3-8350-9614-1_8
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | services typology, internet shopping, offline/online relationship, brand familiarity, ANOVA |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Anna Englund |
| Date Deposited: | 29 Jul 2008 |
| Last Modified: | 03 Dec 2009 16:19 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/3224 |
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