The role of service type, familiarity, contact and internet experience when shopping online for services

Scarpi, Daniele, Dall'Olmo Riley, Francesca and Manaresi, Angelo (2007) The role of service type, familiarity, contact and internet experience when shopping online for services. In: Evanschitzky, Heiner and Gopalkrishnan, R. Iyer, (eds.) E-services: opportunities and threats. Wiesbaden, Germany : Deutscher Universitäts-Verlag. pp. 133-156. (Applied Marketing Science / Angewandte Marketingforschung) ISBN 9783835008014

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Item Type: Book Section
Uncontrolled Keywords: services typology, internet shopping, offline/online relationship, brand familiarity, ANOVA
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Anna Englund
Date Deposited: 29 Jul 2008
Last Modified: 03 Dec 2009 16:19
URI: http://eprints.kingston.ac.uk/id/eprint/3224

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