Managerial perspectives on B2B corporate brand management: preliminary insights from UK businesses

Simoes, Claudia and Singh, Jaywant (2015) Managerial perspectives on B2B corporate brand management: preliminary insights from UK businesses. In: British Academy of Management (BAM) Conference 2015: The Value of Pluralism in Advancing Management Research, Education and Practice; 08-10 Sep 2015, Portsmouth, U.K..

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Item Type: Conference or Workshop Item (Paper)
Event Title: British Academy of Management (BAM) Conference 2015: The Value of Pluralism in Advancing Management Research, Education and Practice
Organising Body: British Academy of Management
Uncontrolled Keywords: This work was supported by the British Academy of Management Researcher Development Grants Scheme [BAMRDGS2013_106371_106371].
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Jaywant Singh
Date Deposited: 22 May 2015 15:24
Last Modified: 28 Sep 2015 07:12
URI: http://eprints.kingston.ac.uk/id/eprint/31706

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