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The impact of digital corporate branding on consumer - company identification

Singh, Jaywant and Simoes, Claudia (2015) The impact of digital corporate branding on consumer - company identification. In: 2015 Academy of Marketing Science (AMS) World Marketing Congress: Rediscovering the Essentiality of Marketing; 14-18 Jul 2015, Bari, Italy.

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Item Type: Conference or Workshop Item (Paper)
Event Title: 2015 Academy of Marketing Science (AMS) World Marketing Congress: Rediscovering the Essentiality of Marketing
Organising Body: Academy of Marketing Science USA
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Jaywant Singh
Date Deposited: 22 May 2015 14:38
Last Modified: 30 Jul 2015 11:12
URI: http://eprints.kingston.ac.uk/id/eprint/31701

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