Investigating the consequences of word of mouth from a WOM sender’s perspective in the services context
Chawdhary, Rahul and Dall'Olmo Riley, Francesca
(2015)
Investigating the consequences of word of mouth from a WOM sender’s perspective in the services context.
Journal of Marketing Management, 31(9-10),
pp. 1018-1039.
ISSN (print) 0267-257X
Text Chawdhary-R-31482-AAM.pdf
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