Perceived value of corporate donations: an empirical investigation

Gipp, Narissa, Kalafatis, Stavros and Ledden, Lesley (2008) Perceived value of corporate donations: an empirical investigation. International Journal of Nonprofit and Voluntary Sector Marketing, 13(4), pp. 327-346. ISSN (print) 1465-4520

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Lesley Ledden
Date Deposited: 22 May 2008
Last Modified: 14 Feb 2013 15:01
URI: http://eprints.kingston.ac.uk/id/eprint/3021

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