Fact and fallacy in retention marketing

East, Robert, Hammond, Kathy and Gendall, Philip (2006) Fact and fallacy in retention marketing. Journal of Marketing Management, 22(1), pp. 5-23. ISSN (online) 0267-257X

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Anna Englund
Date Deposited: 16 Mar 2007
Last Modified: 19 Jul 2010 18:08
URI: http://eprints.kingston.ac.uk/id/eprint/286

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