East, Robert, Hammond, Kathy and Gendall, Philip (2006) Fact and fallacy in retention marketing. Journal of Marketing Management, 22(1), pp. 5-23. ISSN (online) 0267-257X
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Official URL: http://dx.doi.org/doi:10.1362/026725706776022245
| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Anna Englund |
| Date Deposited: | 16 Mar 2007 |
| Last Modified: | 19 Jul 2010 18:08 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/286 |
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