Analysis and evaluation

Lomax, Wendy (2004) Analysis and evaluation. UK : Butterworth-Heinemann Ltd. 304p. (Chartered Institute of Marketing Coursebooks) ISBN 9780750661867

Item Type:	Book
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Series Name:	Chartered Institute of Marketing Coursebooks
Date Deposited:	07 May 2008
Last Modified:	03 Dec 2009 11:09
URI:	https://eprints.kingston.ac.uk/id/eprint/2835

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