Assessing the risk of consumer confusion: some practical test results

Lomax, Wendy, Sherski, Emma and Todd, Sarah (1999) Assessing the risk of consumer confusion: some practical test results. Journal of Brand Management, 7(2), pp. 119-132. ISSN (print) 1350-231X

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Wendy Lomax
Date Deposited: 01 Sep 2008
Last Modified: 03 Dec 2009 11:09
URI: http://eprints.kingston.ac.uk/id/eprint/2804

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