Lomax, Wendy, Sherski, Emma and Todd, Sarah (1999) Assessing the risk of consumer confusion: some practical test results. Journal of Brand Management, 7(2), pp. 119-132. ISSN (print) 1350-231X
Full text not available from this archive.| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Wendy Lomax |
| Date Deposited: | 01 Sep 2008 |
| Last Modified: | 03 Dec 2009 11:09 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/2804 |
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