Is social norms marketing effective? A case study in domestic electricity consumption

Harries, Tim, Rettie, Ruth and Studley, Matthew (2013) Is social norms marketing effective? A case study in domestic electricity consumption. In: Kubacki, Krzysztof and Rundle-Thiele, Sharyn, (eds.) Contemporary issues in social marketing. Newcastle upon Tyne, U.K. : Cambridge Scholars Publishing. pp. 158-172. ISBN 9781443850247

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Item Type: Book Section
Uncontrolled Keywords: electricity, sustainability, feedback, CHARM, behaviour change
Research Area: Communication, cultural and media studies
Geography and environmental studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Timothy Harries
Date Deposited: 09 Jan 2014 11:28
Last Modified: 09 Jan 2014 11:28
URI: http://eprints.kingston.ac.uk/id/eprint/27776

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