The role of ethical self-identity in consumer evaluation of CSR-based brand alliances

Singh, Jaywant and Galan-Ladero, Mercedes (2013) The role of ethical self-identity in consumer evaluation of CSR-based brand alliances. In: 12th International Congress on Public and Non-Profit Marketing; 13-14 Jun 2013, The Canary Islands, Spain. (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Event Title: 12th International Congress on Public and Non-Profit Marketing
Organising Body: International Association for Public and Non-Profit Marketing (IAPNM)
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Jaywant Singh
Date Deposited: 20 Jun 2013 16:08
Last Modified: 20 Jun 2013 16:08
URI: http://eprints.kingston.ac.uk/id/eprint/25907

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