Uncles, Mark D., East, Robert and Lomax, Wendy (2010) Market share is correlated with word-of-mouth volume. Australasian Marketing Journal (AMJ), 18(3), pp. 145-150. ISSN (print) 1441-3582
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Official URL: http://dx.doi.org/10.1016/j.ausmj.2010.03.001
| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Margaret French |
| Date Deposited: | 07 Dec 2012 12:55 |
| Last Modified: | 07 Dec 2012 12:55 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/24279 |
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