Market share is correlated with word-of-mouth volume

Uncles, Mark D., East, Robert and Lomax, Wendy (2010) Market share is correlated with word-of-mouth volume. Australasian Marketing Journal (AMJ), 18(3), pp. 145-150. ISSN (print) 1441-3582

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Margaret French
Date Deposited: 07 Dec 2012 12:55
Last Modified: 07 Dec 2012 12:55
URI: http://eprints.kingston.ac.uk/id/eprint/24279

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