Dall'Olmo Riley, Francesca and Lacroix, Caroline (2003) Luxury branding on the Internet: lost opportunity or impossibility. Marketing Intelligence and Planning, 21(2), pp. 96-104. ISSN (online) 0263-4503
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Official URL: http://dx.doi.org/doi:10.1108/02634500310465407
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | brand image, brand names, brands, France, Internet, United Kingdom |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Anna Englund |
| Date Deposited: | 09 Mar 2007 |
| Last Modified: | 05 Mar 2013 12:18 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/242 |
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