Luxury branding on the Internet: lost opportunity or impossibility

Dall'Olmo Riley, Francesca and Lacroix, Caroline (2003) Luxury branding on the Internet: lost opportunity or impossibility. Marketing Intelligence and Planning, 21(2), pp. 96-104. ISSN (online) 0263-4503

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Item Type: Article
Uncontrolled Keywords: brand image, brand names, brands, France, Internet, United Kingdom
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Anna Englund
Date Deposited: 09 Mar 2007
Last Modified: 05 Mar 2013 12:18
URI: http://eprints.kingston.ac.uk/id/eprint/242

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