Masikunas, George and Baverstock, Alison Mary (2011) How well do UK publishers of marketing textbooks investigate and understand the market to which they are selling? International Journal of the Book, 8(4), pp. 93-102. ISSN (print) 1447-9516
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Official URL: http://ijb.cgpublisher.com/product/pub.27/prod.428
| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies English language and literature |
| Faculty, School or Research Centre: | Faculty of Arts and Social Sciences > School of Humanities Faculty of Business and Law |
| Depositing User: | Alison Baverstock |
| Date Deposited: | 16 Oct 2012 14:40 |
| Last Modified: | 16 Oct 2012 14:40 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/23850 |
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