How well do UK publishers of marketing textbooks investigate and understand the market to which they are selling?

Masikunas, George and Baverstock, Alison Mary (2011) How well do UK publishers of marketing textbooks investigate and understand the market to which they are selling? International Journal of the Book, 8(4), pp. 93-102. ISSN (print) 1447-9516

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Item Type: Article
Research Area: Business and management studies
English language and literature
Faculty, School or Research Centre: Faculty of Arts and Social Sciences > School of Humanities
Faculty of Business and Law
Depositing User: Alison Baverstock
Date Deposited: 16 Oct 2012 14:40
Last Modified: 16 Oct 2012 14:40
URI: http://eprints.kingston.ac.uk/id/eprint/23850

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