How well do UK publishers of marketing textbooks investigate and understand the market to which they are selling?

Masikunas, George and Baverstock, Alison Mary (2011) How well do UK publishers of marketing textbooks investigate and understand the market to which they are selling? International Journal of the Book, 8(4), pp. 93-102. ISSN (print) 1447-9516

Official URL: http://ijb.cgpublisher.com/product/pub.27/prod.428

Actions (Repository Editors)

Item Control Page