Downscale extensions: consumer evaluation and feedback effects

Dall'Olmo Riley, Francesca, Pina, Jose M. and Bravo, Rafael (2013) Downscale extensions: consumer evaluation and feedback effects. Journal of Business Research, 66(2), pp. 196-206. ISSN (print) 0148-2963

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Item Type: Article
Uncontrolled Keywords: vertical line extension, luxury brand, brand image, feedback effect
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Francesca Dall'Olmo Riley
Date Deposited: 10 Sep 2012 10:41
Last Modified: 02 Apr 2013 11:01
URI: http://eprints.kingston.ac.uk/id/eprint/23496

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