Dall'Olmo Riley, Francesca, Pina, Jose M. and Bravo, Rafael (2013) Downscale extensions: consumer evaluation and feedback effects. Journal of Business Research, 66(2), pp. 196-206. ISSN (print) 0148-2963
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Official URL: http://dx.doi.org/10.1016/j.jbusres.2012.07.013
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | vertical line extension, luxury brand, brand image, feedback effect |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Francesca Dall'Olmo Riley |
| Date Deposited: | 10 Sep 2012 10:41 |
| Last Modified: | 02 Apr 2013 11:01 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/23496 |
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