Congruence between positioning and brand advertising

Blankson, Charles and Kalafatis, Stavros. P (2007) Congruence between positioning and brand advertising. Journal of Advertising Research, 47(1), pp. 79-94. ISSN (print) 0021-8499

Item Type:	Article
Uncontrolled Keywords:	positioning strategies, life-cycle concept, strategies, information, markets, product
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Date Deposited:	15 Aug 2008
Last Modified:	06 Oct 2020 13:21
URI:	https://eprints.kingston.ac.uk/id/eprint/2250

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